Reality Branding

University Branding: A Myth or a Reality

Every university needs a brand and an image that can be trusted and believed and that will differentiate it from others. University brand, in fact, is the perception and reputation developed in the minds of the people about the university or institution. It is the reaction appears in the minds of the people when they hear or see a name or symbol of some university or institute. This research ai...

Branding water

Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows ...

Branding down to the core: branding not-for-profits.

Many not-for-profits do not view their organization as a brand. After all, the reason for being lies in the purpose. Branding is something corporate businesses do to justify their existence. But what is an organization's purpose? And what if everyone in the organization does not agree on that purpose over time or across departments? How can an organization formalize a strategy if it isn't sure ...

Branding: a harmful practice.

Thus, there is an urgent need to abolish this practice. Branding is a criminal offence under Indian Penal Code-324. Extensive education programs explaining its harmful effects aimed at rural illiterate masses including people involved in carrying out branding are required. All physicians need to be aware of this possibility while seeing a child with inexplicable burn scars, lest it might be lab...

Corporate Branding in Marketspace